7 Best Twitter Follower Trackers for 2021

Brands and marketers spend a tremendous amount of resources and workforce to market their offerings on Twitter. But, if you have customers on Twitter, you need to know how effective your strategies are in attracting new prospects. You also have to focus on keeping the existing followers engaged or you would only trade old followers with new. Monitoring your follower growth metrics can help you analyze the effectiveness of your strategies. You need an effective Twitter follower tracker to do so.

Tracking your followers can help you get various insights that can be leveraged to enhance your marketing tactics. In this post, we are going to discuss the benefits of keeping a track of Twitter followers. We would also talk about some of the most effective Twitter follower trackers out-there.

The follower count may have been replaced by engagement as the most important metric, but it is still an important metric. A high follower count can help a brand establish its authority and increase its influence. High follower counts also help in attracting new followers and customers for your brand. It can also improve your brand image and build trust with the online community.

But brands and marketers must track and analyze their followers with an effective Twitter follower tracker. It will help them evaluate the quality and authenticity of their follower base. In recent years Twitter has seen a great surge in the number of automated Twitter accounts, created for the sole purpose of inflating follower count.

Even if you haven’t bought fake followers, it possible that you still have some Twitter bots following you.

Well, now that you know why you need a Twitter follower tracker, let’s dive a bit deeper and discuss the follower metrics you should be monitoring. There are various metrics that can help you gauge the authenticity and credibility of your Twitter followers. They also provide audience insights that can be used to plan effective Twitter marketing strategies.

Although these metrics change every day and you must track these metrics in real-time. Using these real-time statistics, you compare your growth with your competitors and set benchmark standards. Although, you must understand that your follower metrics are not the only important metrics that we should focus on.

Let’s discuss some of the most important follower metrics that you should be monitoring with the help of Twitter tools.

• Followers: This one’s no-brain teaser. The metric simply shows the total number of followers a Twitter account has. The higher the number, the better it is for the brand. Once you begin tracking your Twitter followers, you can gain valuable insights about your audience. Insights that can improve your Twitter marketing strategy and help you grow your brand’s social media image.

• Following: It represents the number of users you follow. A Twitter follower tracker can help you check accounts that follow back and the accounts that don’t, these Twitter tools can also help you track follow-unfollow scams. There are users that follow you, but soon after you follow them they unfollow you.

• Age of account: As the name suggests, this metric tells us how old an account really is. A Twitter follower tracker can help you identify the date at which the targeted account was created.

• Inactive Accounts: Inactive accounts are users that no longer engage with your Twitter profile. These accounts won’t do you any good, as they don’t provide engagement or contribute to product sales.

• Fake followers and bots: These are automated accounts that act as genuine followers. The accounts are created for the sole purpose of boosting your Twitter follower count. Similar to inactive accounts, they don’t increase the conversion rate or engagement.

• Trolls and spam accounts: These accounts can be both automated or genuine. They don’t increase conversion rates, but they do engage with your brand. Although, it’s not the type of engagement you seek. These are trolls that regularly spam comments or replies that can damage your brand’s reputation.

• Engagement rate: The engagement rate is the most important metric for brands and marketers. It is also one of the best ways to analyze the authenticity and credibility of your follower base. The higher the engagement rate, the more engaging audience you have. Having a high follower count is important, but if followers don’t engage with your Twitter profile, they aren’t worth anything.

• Verified Twitter accounts: Verified Twitter accounts are users that are verified by Twitter and have the blue check mark next to their Twitter handle. The accounts have been recognized for providing valuable and credible content that is in pubic-interest.

• Followers with maximum lists: A Twitter follower tracker can help you identify the users that have quality connects and lists. Engaging with such users can help you establish quality connections and increase your brand’s reach.

• Followers with high follower count: Followers with high follower count can help you increase the reach and impressions for your content. Tracking and analyzing your Twitter followers can help you identify influencers that frequently engage with your account. You can use a Twitter follower tracker to identify the most relevant brand advocate to promote your brand on social media.

• Most engaging followers: Keeping your followers engaged is important, but engaging with your followers is just as important. A Twitter follower tracker can help you identify users that often engage with your brand’s Twitter profile. You can engage with such accounts to make them feel appreciated for their contribution and loyalty to the brand. You can also follow back some of the most engaging followers.

• Twitter unfollowers: Major brands gain new followers each day, but they also lose some regularly. A Twitter follower tracker can help you track users that have unfollowed your Twitter profile. You can analyze their Twitter accounts to identify users of value that are worth retaining.

• Twitter follower quality: Your Twitter follower quality is based on the other follower growth metrics. The above metrics play a huge role in analyzing the quality of your follower base. The more engaging followers you have, the higher the Twitter follower quality of your follower base.

While it is important to track your Twitter follower growth, you must also track the Twitter follower growth of your competitors. Tracking and analyzing the Twitter follower growth of your competitors can help you uncover valuable competitive insights.

There are two ways you can Track someone else’s Twitter followers

1. 1. You can create a private list and add your competitors to it. It will help you track the Twitter activity of your competitors. You can identify engaging content and many other insights that can help you develop an effective Twitter marketing strategy.
   2. As native Twitter analytics no longer provide audience insights, you will need a third-party Twitter follower tracker. It can help you track the Twitter follower growth of any public Twitter account.

A Twitter follower tracker can help you analyze and track someone else’s Twitter followers (your competitors). You identify effective and proven strategies that you can use to maximize your social media success.

Apply similar or improved marketing approaches to increase brand visibility and awareness. You can also avoid ineffective marketing approaches and learn a few tricks from your competitors.

You can also test the quality of their follower base along with influencers that engage with their brand. Similarly, you can also identify the accounts follow, if they follow back, how often they engage, and the impact of that engagement.

A Twitter follower tracker can help you get access to all-encompassing details of any public Twitter account. You can track your competitors without them knowing and get crucial insights about their Twitter marketing strategy.

Now that you know the benefits of a Twitter follower tracker, let’s shed light on some of the best Twitter tools to keep a track of Twitter followers out there.

1. FollowerAudit

FollowerAudit is an amazing Twitter follower tracker that can help you track, analyze, and monitor the Twitter follower growth of any public Twitter account. With this Twitter tool, you can track your or someone else’s Twitter followers on a daily, weekly, and monthly basis. It can also assist you in identifying and blocking bots or inactive accounts that don’t engage with your Twitter profile.

Key features of FollowerAudit,

• Perform a Twitter audit
• Track Twitter follower growth
• Identify influencers
• Track Twitter unfollowers
• Identify fake followers and inactive users
• Analyze Twitter followers quality
• Track multiple accounts
• Analyze past 3200 tweets of any public Twitter account

FollowerAudit provides a free plan for users. The premium monthly and yearly plans start at $9.99 and $59.99 a month.

2. SproutSocial

SproutSocial is an amazing social media analytics tool that can help you get valuable insights about your follower base. SproutSocial offers social listening across multiple social media channels. It is also an excellent Twitter tool to get detailed analytics that can help you analyze and monitor the Twitter growth metrics of any public Twitter account.

Key features of SproutSocial,

• Track social accounts across multiple channels
• Track performance metrics in real-time
• Identify influencers
• Analyze Twitter followers

SproutSocial does not offer a free plan, instead, it offers a 30-day free trial. The premium plans start at $99 per month.

Followerwonk

FollowerWonk is a widely known Twitter follower tracker that can help you track your follower growth. You can access performance metrics on a daily, weekly, and monthly basis. This Twitter tool can also help you understand your follower demographics. The data visualization dashboard is easy to navigate and offers a ton of insights.

Key features of Followerwonk,

• Track Twitter followers
• Analyze Twitter followers
• Track new followers and unfollowers
• Compare Twitter accounts
• Sort Twitter followers

Followerwonk provides a free plan although you can only track a single account with it. You also have limited access to statistics. The premium plan starts at $29 per month.

Keyhole

Keyhole is another known Twitter follower tracking tool that can help you track the follower growth of any public Twitter account. It can provide real-time engagement statistics that can help you analyze the impact of implemented strategies. You can also monitor your Twitter follower growth in real-time.

Key features of Keyhole,

• Track Twitter engagement statistics
• Track Twitter follower growth
• Identify Influencers
• Perform competitor analysis

Keyhole does not have a free plan, instead, they provide a 7-day free trial. The premium plan starts at $59 a month.

SocialRank

SoicalRank is a great social media analytics tool that can help you track important performance metrics on Twitter and Instagram. You can track your Twitter follower growth in real-time. It can also provide comprehensive follower demographics that can help you plan effective social media strategies to maximize success and to increase your social media authority.

Key features of SocialRank,

• Extract list of followers
• Analyze follower demographics
• Analyze your followers
• Identify verified and fake followers

SocialRank offers a free plan for users. The premium monthly and yearly plans start at $9.99 and $99.99 respectively.

TweetBinder

TweetBinder is another amazing Twitter Twitter follower tracker that can help you track the engagement and follower growth metrics of any public Twitter accounts. You can identify and track influencers along with the most engaging users. It can also help you access and analyze historical Twitter data of any public Twitter account.

Key features of TweetBinder,

• Analyze Twitter followers
• Get performance metrics in real-time.
• Identify influencers
• Analyze historical Twitter data

TweetBinder offers a 7-day free trial. The premium monthly and yearly plans start at $47 and $273 dollars, respectively.

ManageFitter

ManageFitter is an amazing Twitter analytics tool that can help you track the Twitter follower growth of any public Twitter account. It can help you identify influencers, you can also use it to sort your followers. You can block fake and inactive followers that do not engage with your tweets. ManageFitter also suggests users that you can follow related to your industry or niche.

Key features of ManageFitter,

• Track Twitter followers
• Sort Twitter followers
• Identify fake and inactive accounts
• Identify influencers

ManageFitter does not offer a free trial or a free plan. The basic monthly plan starts at $12 per month.

Attracting new users, keeping them engaged, and building a loyal follower base is difficult even for seasoned marketers and social media managers. But, with the right statistical insights, you can develop effective social media strategies that can help you generate awareness and increase exposure. Among all the listed Twitter tools, choose the right tool that offers a great set of features to fulfill your requirements.

Let us know your thoughts in the comments. Until next time!