Twitter began as a micro-blogging platform, but it is now one of the most influential social media platforms and an excellent marketing tool. Therefore, if you have customers on Twitter, you must keep track of your followers and benchmark statistics at regular time intervals.
Don’t think so? While it’s true that the follower count is no longer the most important metric, it is still important. Engagement is important, but it is not the first metric that followers look at when they come across your profile. Your follower count is what persuades them to follow you as it indicates that you post engaging content.
So, if want to grow your follower base, you need real-time follower insights to help you plan effective strategies and measure their real-time impact. But, is tracking just your Twitter followers enough? Brands and marketers often track the Twitter followers of their competitors to analyze their social strategies. It helps them find new effective strategies they can use to increase their social media presence.
In this post, we will discuss how to track someone else’s Twitter followers. Let’s get right into it.
How to Track Someone Else’s Twitter followers?
Now that you know why tracking the Twitter follower growth of your competitors is important, it’s time to get started. Although, the native Twitter analytics feature won’t help you do that.
While it does help you track your follower growth, the same cannot be said for other Twitter users. Also, the Twitter analytics page no longer has the audience insights section. To get started you will need an effective Twitter follower tracker that can provide real-time insights. Fortunately, I know just the right tool.
Tadaaaaaaaa!
FollowerAudit
Yes, its own very own tool, but just hear me out.
FollowerAudit is an effective Twitter follower tracker application that can track any public Twitter account‘s following growth. It can provide thorough strategic viewpoints and fast analysis regarding changes in the growth of your Twitter followers.
It allows you to track someone else’s Twitter followers follower growth on a daily, weekly, and monthly basis. You will get precise follower growth figures as they are updated in real-time.
Here’s a detailed breakdown of all the features.
Track Twitter Follower Growth
First, let’s talk about the feature you are here for “tracking Twitter follower growth”. Tracking the Twitter follower growth can help you gauge the popularity of your brand or of your competitors. You can spot sudden spikes or decline in follower growth.
Using the insights, you can identify marketing strategies that are effective and the ones that aren’t. Once you have identified the effective strategies, you can implement similar strategies to keep your audience engaged and attract new followers.
Track Unfollows
One of the many goals of the social media team of brands is to amass a certain number of followers, each quarter of the year. Although, as important as it is to gain new followers, keeping those followers also takes priority. Otherwise, you will just be replacing the old followers with new ones. This won’t help you grow your follower count.
FollowerAudit can help you track Twitter unfollowers in real-time or on a daily, weekly, and monthly basis. Also, if the number of unfollowers increases, it’s best to re-evaluate your marketing approach.
Identify Fake and Bot Accounts/Followers
There has been a massive increase in the number of fake followers in the past decade. While Twitter constantly updates its algorithm to identify them, they keep finding new ways and staying active.
FollowerAudit is an excellent Twitter follower auditing tool that can help you analyze the Twitter follower of any public Twitter account. It can identify fake followers with ease and provide a detailed list to cleanse your follower base.
Identify Inactive Accounts
Inactive followers aren’t usually fake followers, but they aren’t good either. They do not engage but increase their follower count. Also, they are also often considered fake followers. Either way, it’s best to have them removes from your follower base as they decrease your engagement rate and increase suspicions of you buying fake followers.
FollowerAudit can help you identify these inactive accounts and remove them before they do you any harm.
Analyze Influencers
Influencer marketing is probably the most preferred paid marketing channel in 2021. But there is also increasing cases of influencer fraud that can cost brand millions and blew holes in the financials of small businesses that they weren’t able to recover from.
FollowerAudit can help you avoid such cases. You can track and analyze the follower bases of all your influencer candidates and help you find the brand advocate.
Track Competitors
Choosing a well-known competitor to follow can help you make informed decisions and increase your brand’s social media exposure, especially if you’re just starting out.
In order to uncover effective Twitter marketing methods, you can watch your competitors’ Twitter follower growth. Similar or even more effective methods can be used to increase your social media presence.
Closing Thoughts
As a social media manager, it’s important to keep tabs on the Twitter follower growth of the most well-known and well-known businesses in your industry. Additionally, you may learn from the failures of your competition and use proven techniques.
Finally, it’s important to consistently track, measure, and analyze your Twitter follower base. It can help you further finetune your Twitter marketing approach and maximize your success.
Start tracking your Twitter follower growth with FollowerAudit today.
